Viral : Zee TV - Dance India Dance
In 2009, Zee TV had come up with a new show, called Dance India Dance, to find India’s next dancing star. We created a small dance stage to generate awareness for the show. We took auditions of some of our own bollywood stars, which were judged by Mithun Da. And, Mithun Da found some real stars on this stage, who deserved to be the Dancing Star of India. Don’t miss it to provide your judgment.
www.yrals.com/zee
www.yrals.com/zee
Website: Tata Motors - Indica Vista
In 2008, Indica Vista had been recently launched by Tata Motors. A New model with a new requirement. The requirement online was to change the perception of the brand Indica in the eyes of the young middle class executive, looking to upgrade from a first car and position it as an aspirational one. We created a 3D website which gave an experience of product features, specifications, variants, price comparisons and more.
www.indicavista.com
www.indicavista.com
Quality SMO : Tata Indicome - Phonton+
In 2009, Tata Indicom had launched Photon+, its brand new Wireless Broadband Service, the next generation technology for Hi speed wireless Internet connectivity solutions. We had decided to take help of Tech Guru to promote it online within different target groups. We set up one blog for tech guru, through which we created awareness about Photon+ and also helped readers choose suitable internet options for themselves. Tech Guru talked about its speed, signal strength etc. and also gave comparisons with other available options.
gizguru.blogspot.com
gizguru.blogspot.com
Web Application: Tata Motors - Indica Vista
Take a test drive of the new Indica Vista with Andy & Leela. Here, we applied a new method of promotion using an online application. We created an application on Facebook called Comic Writer. We put in a clear picture of a story about Andy and Leela, and how they came closer to each other as well as to the Indica Vista. We allowed users to write new episodes for this story, which provided fun while acting as a promotion of the Indica Vista.
www.changeseverything.in
www.facebook.com/changeseverything
www.changeseverything.in
www.facebook.com/changeseverything
